5 steps to getting started with measuring your social media efforts

10/17/2012 | RepCapitalMedia.com

You can improve your social media marketing efforts by understanding which metrics are truly important and using tools such as Google Analytics and Facebook Insights to track them, Rusty Frioux writes. "With a little work, you can visualize how your blog posts and Tweets affect your Facebook fan base, and most importantly, how all of it affects your real world sales," Frioux explains.

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