50 is the new 30: How marketers can target young baby boomers

10/17/2012 | MediaPost Communications

Younger baby boomers, aged 48 to 58, don't have as much in common with the older members of their cohort who are entering retirement as originally thought, and marketers need to take note. This age group is in their prime earning years, intent on taking care of mind and body, and is still a long way from slowing down and leaving the workforce.

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