B2B social media sometimes means letting go of control

10/17/2012 | LouisFoong.com

Less than 20% of business-to-business technology buyers say their purchase decisions and vendor interactions are influenced by social media, according to an IDG study. But Forrester says the influence of IT peers via social networks is strong, meaning brands can't control the conversation. "The new reality is about letting go; it's about creating persuasion tools that allow your customers to sell themselves because they are engaged, motivated and see value," writes Louis Foong, who outlines seven ground rules for social media.

View Full Article in:

LouisFoong.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA