Six out of 10 U.S. marketers say they plan to increase their digital spending this year specifically in order to reach a more multicultural consumer audience, according to an Association of National Advertisers study. Almost 9 out of 10 of those marketers are hoping to reach Hispanic shoppers, and more than half are targeting black consumers.
Marketers go digital to reach minority consumers
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA