Marketers go digital to reach minority consumers

10/17/2012 | eMarketer

Six out of 10 U.S. marketers say they plan to increase their digital spending this year specifically in order to reach a more multicultural consumer audience, according to an Association of National Advertisers study. Almost 9 out of 10 of those marketers are hoping to reach Hispanic shoppers, and more than half are targeting black consumers.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY