Marketers go digital to reach minority consumers

10/17/2012 | eMarketer

Six out of 10 U.S. marketers say they plan to increase their digital spending this year specifically in order to reach a more multicultural consumer audience, according to an Association of National Advertisers study. Almost 9 out of 10 of those marketers are hoping to reach Hispanic shoppers, and more than half are targeting black consumers.

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