Most viewers with HD sets aren't watching "true HD"

10/17/2012 | Broadcasting & Cable · MediaPost Communications

More than 75% of U.S. homes now have HDTVs, a 14% increase over 2011, and 40% have more than one HD set, Nielsen reported. Despite 61% of prime-time viewing taking place on an HD set in May, only 25% of cable prime time and 29% of English-language broadcast prime time happened in "true HD" -- meaning an HD set is hooked up to an HD signal and HD channels are being watched.

View Full Article in:

Broadcasting & Cable · MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY