John Deere targets women to expand business

10/18/2007 | Direct Marketing News

John Deere executives took a look at company research that showed women waited outside of their dealer stores while their husbands shopped inside. Sensing an opportunity, John Deere has come up with a new retail concept it calls John Deere Place, where consumers can find the company's popular hats, a John Deere Barbie doll and a range of other products.

View Full Article in:

Direct Marketing News

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC