HGTV sees a silver lining in the dark clouds of the housing slump

10/18/2010 | Variety (subscription required)

HGTV's advertising revenues have risen 4.3%, to $556 million, this year despite the housing crisis thanks to several adjustments the network has made to respond to the changing economic climate. According to this report, the Scripps Networks Interactive-owned channel has ramped up production of its increasingly popular shows about high-end and international real estate while introducing new programming to guide homeowners on how to create rental spaces and accept realistic market values for their homes.

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