How to keep social-media recruiting from going off the tracks

10/18/2010 | MonsterThinking

Before trying to recruit via social media, employers should make sure the views of employees match what the company plans to promote to outside talent, writes Omowale Casselle, co-founder and CEO of mySenSay. Employers who don't present a culture that is seen as authentic by its own workers will see their social-media efforts backfire, he writes.

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