Jay-Z to take memoir campaign to the streets

10/18/2010 | New York Times (tiered subscription model), The

Hip-hop artist Jay-Z is rethinking the way books are advertised as part of the campaign for his memoir, "Decoded." The campaign from ad firm Droga5 will feature billboards in unusual places and some containing the text of entire pages from the book. The locations of the signs will match the stories in the excerpts highlighted from the book, Creative Chairman David Droga says.

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New York Times (tiered subscription model), The

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