Nearly 2 billion TiVo interactive ads delivered so far this year

10/18/2011 | Multichannel News

TiVo delivered 1.95 billion interactive ads through September of this year, compared with 2.4 billion ads viewed in 2010. The opt-in ads have a higher response rate than Web banner ads, the company says, leading advertisers to come back -- 62% of TiVo's clients are repeat business from 2010 to 2011.

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