TiVo delivered 1.95 billion interactive ads through September of this year, compared with 2.4 billion ads viewed in 2010. The opt-in ads have a higher response rate than Web banner ads, the company says, leading advertisers to come back -- 62% of TiVo's clients are repeat business from 2010 to 2011.
Nearly 2 billion TiVo interactive ads delivered so far this year
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA