Former Taco Bell president and Yum! Brands COO Emil Brolick took the reins at Wendy's a month ago, determined to turn around the third-place quickservice chain, which has seen leadership lag and competition grow in the decade since founder Dave Thomas died. "The consumer senses that this is a brand that lacks clarity. Consumers like brands with clear positions. That's what I intend to do."
Wendy's new CEO shares his turnaround strategy
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