IBM's "The Face of Watson" campaign and Corning's futurist look at glass products are among the best B2B online video marketing examples cited by video expert Tim Washer in this article. Their visual orientation contrasts starkly with monotonous talking heads, amateurish stunts and do-it-yourself quality video. "The reason non-messaging is becoming critical is because people don't have to listen to messages anymore. ... We have to attract them to come to us because our content is useful, interesting or entertaining," Washer says.
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