The best B2B online videos play to the eye, not the ear

10/18/2012 | B2C Marketing Insider

IBM's "The Face of Watson" campaign and Corning's futurist look at glass products are among the best B2B online video marketing examples cited by video expert Tim Washer in this article. Their visual orientation contrasts starkly with monotonous talking heads, amateurish stunts and do-it-yourself quality video. "The reason non-messaging is becoming critical is because people don't have to listen to messages anymore. ... We have to attract them to come to us because our content is useful, interesting or entertaining," Washer says.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY