Pfizer's consolidation of global creative to cut down roster

10/18/2012 | Advertising Age (tiered subscription model)

Pfizer is consolidating global creative within WPP, Omnicom Group and Publicis Groupe, after a review. The move will eliminate a number of independent agencies that had been working with the pharma giant, as well as Havas' Euro Life, Dentsu's mcgarrybowen and Interpublic's McCann Humancare. Pfizer spends more than $2 billion on advertising in the U.S., according to Ad Age's DataCenter.

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