Pfizer's consolidation of global creative to cut down roster

10/18/2012 | Advertising Age (tiered subscription model)

Pfizer is consolidating global creative within WPP, Omnicom Group and Publicis Groupe, after a review. The move will eliminate a number of independent agencies that had been working with the pharma giant, as well as Havas' Euro Life, Dentsu's mcgarrybowen and Interpublic's McCann Humancare. Pfizer spends more than $2 billion on advertising in the U.S., according to Ad Age's DataCenter.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO