Wal-Mart reduces clutter in stores

10/19/2009 | Advertising Age (tiered subscription model)

Under its much-touted "Project Impact," Wal-Mart updated in-store signage and redesigned some of its supercenter stores with wider aisles to allow shoppers more space to move around. So far, Wal-Mart executives have been positive about the results, and according to CEO Mike Duke, "customers love it." This article reports on how the changes may be affecting sales.

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