Wet Seal: How mobile and social shopping changes the specialty retail game

10/19/2010 | STORES magazine

Wet Seal aims to be on the cutting edge of social networking and mobile commerce, with a new mobile app and Facebook game aimed at expanding user-generated content and offering social-minded shoppers the chance to become virtual stylists. The new app builds on Wet Seal's Fashion Community, launched two years ago, which lets users fill their closets with a personalized mix of pieces from Wet Seal's website and Facebook.

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