Want innovation? Forget about all your big ideas

10/19/2011 | InnovationManagement.se (Sweden)

Innovation should start not with ideas, but rather with concrete goals, writes Gijs van Wulfen. Preconceived ideas blind innovators to other options, make it harder to win buy-in from your colleagues, and usually fall by the wayside anyhow. "Never start product or service innovation with an idea," Van Wulfen writes. "It is essential to start with a clear and concrete innovation assignment."

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