Trial to find out if media, creative can share same space

10/20/2006 | Advertising Age (tiered subscription model)

Media Kitchen is aiming to eliminate the traditional barriers between media and creative by sending its associate media director, Rebecca Wendorff, to work in the creative department at strategic-communications shop SS&K, its ad partner for joint accounts including Delta Air Lines' Song. The "Kitchen Inside" program is a six-month trial to see if Wendorff's physical presence at SS&K will improve collaborations between the two agencies.

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