Goodby to take over Yahoo! creative

10/20/2009 | All Things D

Yahoo! has named Omnicom Group's Goodby, Silverstein & Partners to helm its creative, advertising, digital marketing and strategic planning. The portal's former lead agency, WPP Group's Ogilvy & Mather, will focus on global marketing, while Ogilvy units Neo and Mindshare will handle media buying for Yahoo! globally, per this article.

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