ESPN rides "MNF" to weekly viewership victory

10/20/2010 | Mediaweek

ESPN delivered a massive audience of 17.3 million viewers on Oct. 11 with its "Monday Night Football" matchup between the Minnesota Vikings and New York Jets and was the top ad-supported cable network for the week with an average prime-time audience of 4.01 million. Of that total, the network averaged 1.97 million with the 25-to-54 demographic group, 1.97 million in the 18-to-49 range and 956,000 with the 18-to-34 crowd.

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