Crystal Cruises taps WPP agencies for creative, media

10/20/2011 | Advertising Age (tiered subscription model)

Y&R California and MediaCom West, both WPP units, are the new creative and media agencies for Crystal Cruises. The selection came after a three-month review. Crystal Vice President Nitsa Lewis said the two agencies made for a "powerful, smart team" that "will allow for deep extensions in multiple communication platforms."

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