How to implement a large-scale sales-training program

10/20/2011 |

Implementing a sales-training program to cover everyone at a large, international company is challenging, but there are some benefits, such as possible cost savings and the ability to create a unified sales approach, writes Richard Ruff of Sales Horizons. It's important to create a program that can be adapted for different situations and to make sure everyone is on the same page before you start, he writes.

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