Column: Multichannel customer experience becomes imperative

10/21/2009 | Retail Week (U.K.) (subscription required)

According to a columnist, many retailers say developing a multichannel customer experience is now a must. The challenge is to do it right, while sticking to a budget. Critics and holdouts on multichannel marketing efforts question whether they, particularly e-commerce sites, are profitable. Robin Terrell, managing director at John Lewis Direct, said online retailing is profitable, although it may take significant investment to get there.

View Full Article in:

Retail Week (U.K.) (subscription required)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager
Smithsonian Museum Retail
Washington, Dist. Columbia
Mgr of Merchandising and Supply Chain Systems
BJ's Wholesale Club
Westborough, Massachusetts
communications program manager, Partner Resources-Seattle, WA
Starbucks
Seattle, Washington
director, mobile engineering, Global Technology - Seattle, WA
Starbucks
Seattle, Washington
Sr. Social Media Specialist
DSW
Columbus, Ohio