Mobile users check out products in store, then buy online

10/21/2011 | MediaPost Communications

Consumers are taking advantage of brick-and-mortar stores to check out products but then using mobile devices to buy online from another provider, according to consumer-electronics website Retrevo. Among mobile users surveyed, 66% said they had done this, with electronics being the largest category of product sampled in store but bought online. The study also found that few users who download a retailer's application ever access it to make a purchase.

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