New York Times is holding its own and sees future promise

10/21/2011 | PaidContent.org · Forbes

The New York Times Co. has seen only a small decline in page views since it introduced a pay wall this year, but the company is lagging industry gains in digital-ad revenue, hurt partly by poor performance at its About Group unit. The forecast for digital-subscription revenue looks bright: The newspaper boasts 1.2 million paying digital subscribers, including print subscribers who activated a digital subscription. CEO Janet Robinson cited encouraging growth in downloads of Times applications and said About should soon benefit from a revamped sales plan and increasing page views.

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PaidContent.org · Forbes

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