Social media experts soothe frayed nerves as exchange falters

10/21/2013 | Washington Post (tiered subscription model), The

A team of social media experts from FleishmanHillard are monitoring social media and responding to would-be customers frustrated by technical problems on Illinois' health insurance exchange, GetCoveredIllinois.com. The federal government is running the exchange, but the state has funded promotional efforts. Paid advertising has been temporarily suspended, but plans include outreach to influential bloggers, e-mail newsletters and paid digital ads.

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