Ad agencies tap analytics experts to meet marketers' needs

10/22/2007 | Wall Street Journal, The

As advertisers funnel more ad dollars to online channels, such as search, video, and social-networking sites, their requirement for comprehensive campaign reports grows as well. Ad agencies are keeping up with the demands by enlisting firms that are equipped with advanced metrics and analytics tools to deliver detailed results.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY