Survey: Airlines make little progress on merchandising

10/22/2008 | Travel Agent Central

Sabre Airline Solutions Consulting has released a new survey that shows airlines have not made a lot of progress toward innovative merchandising strategies despite the increased importance of ancillary revenues. "Airlines are focused on the obstacles of change, but it's imperative to concentrate on the value merchandising offers them and their customers," said Greg Webb, Sabre Travel Group's chief marketing officer. "Despite the struggles airlines are facing, there is a real opportunity for them to provide choice and value to passengers while at the same time generating incremental revenue."

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