Milk's rock opera is ready to roll

10/22/2009 | MediaPost Communications

The California Milk Processor Board and agency Goodby Silverstein & Partners have created a 20-minute faux rock opera starring glam rocker White Gold, who must retrieve milk stolen by villain Nasterious. The movie can be seen at Milkquarious.com, and is being promoted via TV commercials and a competition asking California students to create a visual parody of the rock opera.

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