U.K. retailer predicts predominantly mobile holiday shopping

10/22/2013 | Retail Bulletin, The

Commercial traffic from mobile devices will outpace digital commerce from PCs for the first time this holiday shopping season in the U.K., predicts John Lewis. Last Christmas, almost half of the retailer's website traffic originated from mobile devices. "We know that our customers shop using many channels, and over the last 12 months we have seen a significant increase in sales via mobile devices," said Mark Lewis, the company's online director.

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