Behind the scenes at Manchester United Inc.

10/23/2011 | Bloomberg Businessweek

British soccer team Manchester United's revenue was $529.4 million in the 2010-11 season, mostly from hefty sponsorship deals with a wide range of global brands. The team has a swanky marketing office in London's Hedge Fund Alley, and will soon open a second branch in Hong Kong. "Our approach has evolved beyond a traditional sports club's, to being far more like that of a conventional blue-chip company," says Richard Arnold, the team's commercial chief.

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