RadioShack goes back to its DIY roots

10/23/2011 | Advertising Age (tiered subscription model)

RadioShack saw success with its push into mobile phones, but in the process it lost many of the core customers, who counted on the chain for electronics components for their DIY projects, said CMO Lee Applbaum. The company reached out via blogs and social media to reestablish those relationships, with a program that harked back to its roots.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Retail Merchandise Planner
Bon-Ton Stores
MILWAUKEE, Wisconsin
Director of Change Management
Belk
Charlotte, North Carolina
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
VP Regional Manager/Regional Store Manager
Belk
Knoxville, Tennessee
Sales and Merchandising Manager
Staples
norwalk, Connecticut