Companies do their best creative work when the going gets tough, writes Jeff DeGraff. A sense of impending catastrophe is a great motivator for innovators and for managers who normally would be wary of taking a leap of faith on a new product or business model. "In difficult times innovation isn't your best friend ... it's your only friend," DeGraff writes.
Why crises make companies more creative
SmartBrief Job Listings for Business