Why crises make companies more creative

10/23/2011 | ThoughtLeaders blog

Companies do their best creative work when the going gets tough, writes Jeff DeGraff. A sense of impending catastrophe is a great motivator for innovators and for managers who normally would be wary of taking a leap of faith on a new product or business model. "In difficult times innovation isn't your best friend ... it's your only friend," DeGraff writes.

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