Haggen forms strategy to boost competitiveness

10/23/2013 | Bellingham Herald (Wash.), The

After closing eight stores this year, Haggen plans to be more competitive by targeting midlevel consumers. The chain is reviving the School Bucks program, switching to a regional vendor to supply bakery ingredients and working to offer more organic and gluten-free products. "We're excited about the position we are now in; we contend that we can't be everything, but we have to be who we are," said Clement Stevens, co-president and senior vice president of merchandising.

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Bellingham Herald (Wash.), The

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