Boloco COO: Digital signage drives higher restaurant sales

10/24/2012 | QSRWeb.com

Digital signage has proven to be more than a replacement for static menu boards -- they're also proving themselves as sales drivers at quickservice and fast-casual chains, said Patrick Renna, chief operating officer of burrito chain Boloco, during a recent panel discussion. "It's not just about digital menu boards for Boloco; it's about digital," said Renna, who also described how Boloco integrating digital signage with social media.

View Full Article in:

QSRWeb.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA