Seven of 10 Pinterest users go to the site for inspiration on what to buy, according to a Bizrate Insights survey. That dwarfs the 17% who to go Facebook for the same reason. Forty-three percent say they go to Pinterest to associate with brands and retailers with whom they identify, compared with 24% on Facebook. Business-to-business marketers can take advantage of the strong buying intent on Pinterest with PinAlerts that track people pinning content specific to a business, with the Pinery dashboard and with PinPuff monitoring of the "monetary value of your pins & traffic your pins generate," Lisa Barone writes.
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