Study: Presidential TV ads are up 44.5% compared with 2008

10/24/2012 | USA Today · Adweek

The number of presidential election ads on broadcast and cable through Oct. 21 has increased 44.5% to 915,000, compared with the 2008 election, the Wesleyan Media Project reported. However, the bulk of the ads have been shown in just nine states, while they were more evenly distributed in 2008. The final onslaught is happening now, as about one-third of all political ads for this cycle will be shown prior to the Nov. 6 elections.

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USA Today · Adweek

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