Why retail brands need to get serious about location data

10/24/2012 | Luxury Daily

Hyper-local ads can help retailers capture more customers, Ryan Golden writes. It's not enough to simply know where customers are, however, as brands also need to be able to arrange that data into actionable intelligence, he notes. "The ability to assign data to a location and react on it immediately through instant delivery is evolving and providing new and exciting ways for marketers to better serve their consumers," Golden concludes.

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