Dunkin' Brands is taking the time to build brand awareness in the new international markets it enters, opening clusters of stores rather than debuting a few shops in a slew of markets and tailoring menu items to local tastes, said CEO Nigel Travis. The company rolled out 222 new stores worldwide in the third quarter, including 81 in the U.S., and last month Dunkin' Donuts announced plans to open 150 new cafes in the U.K. in the next five years, with expanded food and beverage menus designed to keep up with growing competition.
Dunkin' takes focused approach to global growth
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