Google and MediaVest agree to upfront ad pact

10/24/2013 | Adweek

Google is breaking away from its usual ad model by signing an upfront deal with Publicis-owned MediaVest that involves YouTube, websites and mobile applications. The deal reportedly includes tens of millions in spending from MediaVest clients such as Wal-Mart, Coca-Cola and Honda, and it runs for multiple quarters. "This new partnership truly enables MediaVest to realize the promise of online video at scale, which has been talked about but rarely realized," said MediaVest's Christine Merrifield.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations