HootSuite says future growth lies in the social enterprise

10/24/2013 | VentureBeat

HootSuite has reached nearly 8 million users and sees continued growth in its future as social enterprise efforts leave the marketing silo. The expected expansion is good news for HootSuite's social ad businesses, which sell Twitter, Facebook and LinkedIn units from within its social tool-set. "Ultimately, down the road, we can get to automation. Right now we help people schedule advertising across multiple channels," HootSuite CEO Ryan Holmes said.

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