Study: Only 12% of marketers plan to cut ad budgets

10/24/2013 | Adweek

Some 88% of marketing executives plan to increase or maintain their current ad budget, according to a report from Forbes Insights and gyro. More than one-third plan on hiring more team members, and 45% feel better about the industry than in prior months. "There has never been a better time for a brand to find the most humanly relevant way to engage with the world than today," said Christoph Becker, gyro's CEO and chief creative officer.

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