Target plans a more patient digital push for the holidays

Target's holiday campaign will be its "most digitally enabled" ever, but won't arrive until November because of the backlash over a mid-October rollout in 2012. The #MyKindOfHoliday campaign from 72andSunny will have spots dedicated to Thanksgiving and its Cyber Monday deals, and it is shifting much of its budget toward mobile and social. "With mobile advertising, we still don't love our choices. ... We think Facebook is one of the better places" to advertise on mobile, said Chief Marketing Officer Jeff Jones.

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