Why every brand needs an effective logo

10/24/2013 | MIT Sloan Management Review online

Research suggests that logos differentiate a brand and communicate its benefits, and they can make a big difference when it comes to corporate revenues, write C. Whan Park, Andreas B. Eisingerich and Gratiana Pol. "We strongly encourage managers to rethink their use of brand logos to help them strengthen customers' commitment to a brand, facilitate new brand extensions and thus trade upon new business opportunities in the future," they write.

View Full Article in:

MIT Sloan Management Review online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY