Is your brand positioning aligned with customers' needs?

Establishing a strong online presence is absolutely critical for success in the business-to-business world, writes Bob Barr, senior vice president of Acquity Group. However, you'll also have to deliver the right marketing messages, and research from McKinsey & Co. suggests that companies are often falling short in this regard. Whereas companies tend to focus on topics such as sustainability and pricing, McKinsey's research suggests that customers care more about strong supply chain practices and subject-matter expertise.

View Full Article in:

McKinsey Quarterly (free registration) · Manufacturing.net

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Buyer
Dunham's Sports
Troy, Michigan
Manager Store Systems
PetSmart
Phoenix, Arizona
Director Compliance Training & Communications
Walgreens
Deerfield, Illinois
Sr. Analyst, Merchandising
Total Wine & More
Potomac, Maryland
eCommerce Operations Manager
Converse
Boston, Massachusetts