How shift to targeted ad buys is impacting marketers, publishers

10/25/2010 | Adweek

Online ad campaigns using real-time bidding via ad networks that serve ads based on user demographics are 324% more successful than those that are not targeted, research shows. This shift is causing top publishers, such as Gannett, to rethink their content-ad approach from broader categories like "health" to more focused topics, such as "cholesterol" and "diabetes."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA