AARP assembles ad network aimed at older consumers

10/25/2011 | Adweek

AARP has assembled an ad network of more than 600 websites that target older consumers, including the nation's 40 million baby boomers. The idea is to tap a major demographic that has money to spend, a segment that should be especially attractive for the finance, health, travel and food industries, says Peter Zeuschner, AARP's Northeast media sales manager.

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