A digital ad campaign synchronized with TV viewing won an "off the charts" response rate of 23% from people viewing the ad via Facebook, the Web or an application on a second screen, according to SecondScreen Networks. The ad, coordinated with USA Network's "Necessary Roughness" series, was precisely timed with events in the show to solicit viewer chats based on a car and a character in the show.
Second-screen TV-digital sync ad wins big response
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Warner Bros. Entertainment Inc.
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