Why WOMM is the best way to keep making sales

10/25/2012 | Business Insider

Marketing stunts can get your brand noticed, but only organic word-of-mouth marketing can drive truly sustainable sales, says Neil Blumenthal, co-founder of budget eyeglasses online retailer Warby Parker. "We think of marketing at its core as branding and storytelling. ... But more important to that is the word-of-mouth that's been accompanying it," he says.

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