Business gropes for answers after sudden drop in sales

10/25/2013 | New York Times (tiered subscription model), The

A sudden drop in sales after a banner year for prom-dress business Bari Jay prompted some soul searching and experimentation with new tactics, which haven't worked out so far. The problem, as owner Susan Parker defines it, is "how to change minor things while keeping true to who we really are."

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New York Times (tiered subscription model), The

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