Chobani highlights its quality yogurt in "media blitz"

Chobani is initiating a "media blitz" focused on its "100% natural ingredients," starting with a full-page ad in USA Today and then moving to ads in The New York Times and People magazine, digital videos and home page takeovers. The campaign is about promoting "the superiority of our products" and is not a direct response to its September food recall, said Chief Marketing Officer Peter McGuinness.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY