Chobani is initiating a "media blitz" focused on its "100% natural ingredients," starting with a full-page ad in USA Today and then moving to ads in The New York Times and People magazine, digital videos and home page takeovers. The campaign is about promoting "the superiority of our products" and is not a direct response to its September food recall, said Chief Marketing Officer Peter McGuinness.
Chobani highlights its quality yogurt in "media blitz"
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