Chobani highlights its quality yogurt in "media blitz"

Chobani is initiating a "media blitz" focused on its "100% natural ingredients," starting with a full-page ad in USA Today and then moving to ads in The New York Times and People magazine, digital videos and home page takeovers. The campaign is about promoting "the superiority of our products" and is not a direct response to its September food recall, said Chief Marketing Officer Peter McGuinness.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO